Backstage - Hugs & Co. Jungle Collection Photoshoot

The Hugs & Co. Jungle collection is set for release next week. The campaign shoot took place with Box Photographic (@boxphotographic) and photographer Alex Bladen behind the lens capturing the images. Creative direction was managed by Benjie Davis who designed the jungle theme set and curated each aspect of the shoot. 

The ample studio space at Box Photographic was transformed into a tropical jungle oasis and, with Alex's keen eye, the vibrant colours of the new limited edition collection jumped out of each image captured. 

Stay tuned for the product drop next week along with the stunning images from the campaign shoot focusing on the all new collection...